Statistic regarding Coca-Cola customers: most popular tech influencers

AIlon has analyzed 47766 people from Germany who have a very high affinity to Coca-Cola and compared the mean values with a representative sample of the population.

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Technology Influencer | Coca-Cola

March 25, 2022

This statistic visualizes the most popular tech influencers of that part of the German population, with a high affinity for the food manufacturer "Coca-Cola", compared to the total population. Very noticeable is the positive correlation with Mark Zuckerberg and Bill Gates.

This bar chart visualizes, how an affinity for the brand "Coca-Cola" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Coca-Cola" customers to have a preference for "Mark Zuckerberg" is increased by 2.82% .

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