Statistic regarding Coca-Cola customers: most popular automotive magazines

AIlon has analyzed 47766 people from Germany who have a very high affinity to Coca-Cola and compared the mean values with a representative sample of the population.

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Automotive Magazine | Coca-Cola

March 25, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a strong preference for the food manufacturer "Coca-Cola", in comparison to the total population. The preference for the magazines "Auto BILD" and "Auto Motor Sport" is moderately increased, while it is moderately decreased for the the magazines "Ramp Space" and "9ELF".

This bar chart visualizes, how a preference for the brand "Coca-Cola" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Coca-Cola" customers to have an affinity for "Auto BILD" is increased by 35.89% .

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