Statistic regarding Coca-Cola customers: favorite fast fashion brands

AIlon has analyzed 47766 people from Germany who have a very high affinity to Coca-Cola and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Coca-Cola

March 25, 2022

This statistic visualizes the favorite fast fashion brands of that part of the German population, with a strong preference for the food manufacturer "Coca-Cola", compared to the total population. Extremely pronounced is the increased value for H&M, S. Oliver, New Yorker, as well as the negative correlation with C&A, Kik, Forever 21.

This bar chart visualizes, how a preference for the brand "Coca-Cola" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Coca-Cola" customers to have a preference for "H&M" is increased by 32.8% .

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