This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | Coca-Cola
March 25, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Coca-Cola", in comparison to the total population.
Very pronounced are the positive values for Shopping in furniture stores, Having a smart TV, Cycling and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Brille tragen.
This bar chart visualizes, how an affinity for the brand "Coca-Cola" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Coca-Cola" customers to have an affinity for "Shopping in furniture stores" is increased by 38.98% .
You are free to share and adapt, you must give appropriate credit.
