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Food Influencer | Chupa Chups
March 23, 2022
This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the food manufacturer "Chupa Chups", compared to the total population.
Extremely pronounced is the positive correlation with Gordon Ramsay and Minimalist Baker, as well as the negative correlation with Johann Lafer and Alfons Schuhbeck.
This bar chart visualizes, how an affinity for the brand "Chupa Chups" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have an affinity for "Gordon Ramsay" is increased by 1.91% .
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