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Beautyorganic | Chupa Chups
March 23, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the food manufacturer "Chupa Chups", compared to the total population.
Extremely pronounced is the positive relation to Alverde and Speick, as well as the negative correlation with Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "Chupa Chups" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have a preference for "Kneipp" is decreased by 44.06% .
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