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Communication | Chupa Chups
March 23, 2022
This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the food manufacturer "Chupa Chups", in comparison to the total population.
The largest outliers in the positive range are: Telegram and O2 and in the negative range are: Winsim and Alcatel Mobile.
This bar chart visualizes, how an affinity for the brand "Chupa Chups" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have a preference for "Telegram" is increased by 95.2% .
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