Statistic regarding Chupa Chups customers: most popular family magazines

AIlon has analyzed 1980 people from Germany who have a very high affinity to Chupa Chups and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Family Magazine | Chupa Chups

March 23, 2022

This statistic visualizes the preferred magazins for families of that part of the German population, with a strong preference for the food manufacturer "Chupa Chups", in comparison to the total population. The affinity for the magazines "Baby und Familie" and "Super Illu" is moderately increased, while it is strongly decreased for the the magazines "Super Illu" and "Baby und Familie".

This bar chart visualizes, how an affinity for the brand "Chupa Chups" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have an affinity for "Super Illu" is decreased by 40.4% .

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