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Media channel affinities | Chupa Chups
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the food manufacturer "Chupa Chups", in comparison to the total population.
Very pronounced is the positive relation to TikTok, Deezer, Snapchat, as well as the negative correlation with Newspaper, TV, Radio.
This bar chart visualizes, how a preference for the brand "Chupa Chups" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have a preference for "TikTok" is increased by 123.01% .
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