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Media channel affinities | Chupa Chups
March 23, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the food manufacturer "Chupa Chups", in comparison to the total population.
Extremely pronounced is the increased value for TikTok, Deezer, Snapchat, as well as the negative relation to Newspaper, TV, Radio.
This bar chart visualizes, how an affinity for the brand "Chupa Chups" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have an affinity for "TikTok" is increased by 123.01% .
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