Statistic regarding Chupa Chups customers: favorite fast fashion brands

AIlon has analyzed 1980 people from Germany who have a very high affinity to Chupa Chups and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Chupa Chups

March 23, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a strong preference for the food manufacturer "Chupa Chups", in comparison to the total population. The largest outliers in the positive range are: New Balance, Gstar Raw, Bench and in the negative range are: Adler, Gerry Weber, Nkd.

This bar chart visualizes, how a preference for the brand "Chupa Chups" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have an affinity for "New Balance" is increased by 105.81% .

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