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Home Magazine | Chupa Chups
March 23, 2022
This statistic visualizes the most popular home&living magazines of that part of the German population, with a high affinity for the food manufacturer "Chupa Chups", compared to the total population.
The affinity for the magazines "Architectural Digest" and "Das Haus" is strongly increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "Chupa Chups" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Chupa Chups" customers to have a preference for "Architectural Digest" is increased by 85.73% .
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