Statistic regarding Obi customers: most popular food influencers

AIlon has analyzed 30580 people from Germany who have a very high affinity to Obi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Obi

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the shopping brand "Obi", compared to the total population. The largest outliers in the positive range are: Gordon Ramsay and Minimalist Baker and in the negative range are: Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how a preference for the brand "Obi" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have an affinity for "Gordon Ramsay" is increased by 0.78% .

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