This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Communication | Obi
March 24, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the shopping brand "Obi", in comparison to the total population.
The largest outliers in the positive range are: Telekom and Whatsapp and in the negative range are: Fonic and Alcatel Mobile.
This bar chart visualizes, how a preference for the brand "Obi" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have a preference for "Telekom" is increased by 43.39% .
You are free to share and adapt, you must give appropriate credit.
