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Travel | Obi
March 24, 2022
This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the shopping brand "Obi", compared to the total population.
Very pronounced is the increased value for L Tur, Booking.Com, Alltours, as well as the negative relation to Princess Cruise Line, Royal Caribbean Cruise Line, P&O Cruise Line.
This bar chart visualizes, how an affinity for the brand "Obi" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have an affinity for "L Tur" is increased by 35.76% .
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