Statistic regarding Obi customers: academic share

AIlon has analyzed 30580 people from Germany who have a very high affinity to Obi and compared the mean values with a representative sample of the population.

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Academic share | Obi

March 24, 2022

This statistic shows the academic share of that part of the German population, with a strong preference for the shopping brand "Obi", compared to the total population. The values for Non-academic are decreased, while the values for Academic are increased in comparison to the total population.

This bar chart compares the "Obi" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-academic is applicable to 70.2% of the "Obi" customers, in contrast to 81.3% for the total german population.

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