Statistic regarding Obi customers: favorite cuisine

AIlon has analyzed 30580 people from Germany who have a very high affinity to Obi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culinary | Obi

March 24, 2022

This statistic shows the preferred cuisine of that part of the German population, with a high affinity for the shopping brand "Obi", in comparison to the total population. The largest outliers in the positive range are: Grilling, Weißwein, Rotwein and in the negative range are: Britische Küche, Chinese cuisine, Asian fusion cuisine.

This bar chart visualizes, how an affinity for the brand "Obi" correlates with a preference for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have a preference for "Grilling" is increased by 43.14% .

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