Statistic regarding Obi customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 30580 people from Germany who have a very high affinity to Obi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Obi

March 24, 2022

This statistic shows the preferred entertainment media of that part of the German population, with a strong preference for the shopping brand "Obi", compared to the total population. The largest outliers in the positive range are: Nintendo, Electronic Arts, Ea Sports Fifa and in the negative range are: Nametests.Com, The Sims, Disney.

This bar chart visualizes, how an affinity for the brand "Obi" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have an affinity for "Nintendo" is increased by 9.82% .

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