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Fashion | Obi
March 24, 2022
This statistic visualizes the favorite fashion brands of that part of the German population, with a high affinity for the shopping brand "Obi", compared to the total population.
The largest deviations in the positive range are: Peek Und Cloppenburg, Boss, Tom Tailor and in the negative range are: Adler, Nkd, Takko.
This bar chart visualizes, how an affinity for the brand "Obi" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have an affinity for "Peek Und Cloppenburg" is increased by 43.88% .
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