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Financial | Obi
March 24, 2022
This statistic visualizes the preferred companies in the financial sector of that part of the German population, with a high affinity for the shopping brand "Obi", compared to the total population.
Extremely noticeable is the increased value for Mastercard, Visa, Huk-Coburg, as well as the negative correlation with Sparkasse, Aok, Dak.
This bar chart visualizes, how a preference for the brand "Obi" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have an affinity for "Mastercard" is increased by 45.19% .
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