This study is based on a small sample and is not entirely current.
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Create current statisticsMusic | Obi
March 24, 2022
This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the shopping brand "Obi", compared to the total population.
Very pronounced is the increased value for Bose and Teufel.
This bar chart visualizes, how a preference for the brand "Obi" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Obi" customers to have a preference for "Bose" is increased by 36.11% .
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