Statistic regarding Fitbit customers: most popular science journals

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | Fitbit

March 28, 2022

This statistic visualizes the favorite science journals of that part of the German population, with a high affinity for the tech company "Fitbit", in comparison to the total population. The preference for the magazines "Welt der Wunder" and "Geo Magazin" is strongly increased, while it is considerably decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "Fitbit" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have a preference for "Welt der Wunder" is increased by 195.28% .

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