Statistic regarding Fitbit customers: most popular fashion magazines

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

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Fashion Magazine | Fitbit

March 28, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a high affinity for the tech company "Fitbit", in comparison to the total population. The affinity for the magazines "Madame" and "Grazia" is clearly increased, while it is strongly decreased for the the magazines "Burda Style" and "InStyle".

This bar chart visualizes, how an affinity for the brand "Fitbit" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have an affinity for "Madame" is increased by 55.83% .

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