Statistic regarding Fitbit customers: favorite energy companies

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

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Energy | Fitbit

March 28, 2022

This statistic visualizes the favorite energy companies of that part of the German population, with a high affinity for the tech company "Fitbit", compared to the total population. Extremely noticeable is the positive relation to Innogy, as well as the decreased value for Eswe Versorgung.

This bar chart visualizes, how a preference for the brand "Fitbit" correlates with a preference for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have a preference for "Innogy" is increased by 281.4% .

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