Statistic regarding Fitbit customers: hobbies

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Fitbit

March 28, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the tech company "Fitbit", in comparison to the total population. Extremely noticeable is the increased value for E-Sports schauen, Sports betting, Poker, as well as the decreased value for Gardening, Cooking, Sewing/knitting/crocheting.

This bar chart visualizes, how a preference for the brand "Fitbit" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have an affinity for "E-Sports schauen" is increased by 195.0% .

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