Statistic regarding Fitbit customers: favorite brands for childrens products

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

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Children | Fitbit

March 28, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the tech company "Fitbit", compared to the total population. The largest deviations in the positive range are: Pampers and in the negative range are: Fisher Price.

This bar chart visualizes, how a preference for the brand "Fitbit" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have a preference for "Pampers" is increased by 201.4% .

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