Statistic regarding Fitbit customers: most popular economy magazines

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Fitbit

March 28, 2022

This statistic visualizes the most popular economy magazines of that part of the German population, with a strong preference for the tech company "Fitbit", in comparison to the total population. The preference for the magazines "Business Punk" and "Brand Eins" is moderately increased, while it is strongly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "Fitbit" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have a preference for "Business Punk" is increased by 212.1% .

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