Statistic regarding Fitbit customers: favorite online travel agencies

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Fitbit

March 28, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a high affinity for the tech company "Fitbit", in comparison to the total population. The largest outliers in the positive range are: Skyscanner, Urlaubspiraten, Norwegian Cruise Line and in the negative range are: Studiosus Reisen, Berge & Meer, Hurtigruten.

This bar chart visualizes, how an affinity for the brand "Fitbit" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have an affinity for "Skyscanner" is increased by 327.2% .

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