Statistic regarding Fitbit customers: favorite fast fashion brands

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Fitbit

March 28, 2022

This statistic shows the most popular fashion brands of that part of the German population, with a high affinity for the tech company "Fitbit", in comparison to the total population. Extremely pronounced is the increased value for New Balance, Gstar Raw, Jack And Jones, as well as the decreased value for Nkd, Adler, Gerry Weber.

This bar chart visualizes, how an affinity for the brand "Fitbit" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have a preference for "New Balance" is increased by 260.4% .

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