Statistic regarding Fitbit customers: favorite food manufacturer

AIlon has analyzed 1620 people from Germany who have a very high affinity to Fitbit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Fitbit

March 28, 2022

This statistic visualizes the favorite food manufacturer of that part of the German population, with a high affinity for the tech company "Fitbit", in comparison to the total population. Very noticeable is the positive correlation with Smirnoff, Jim Beam, Desperados, as well as the decreased value for After Eight, Schogetten, Vitamalz.

This bar chart visualizes, how a preference for the brand "Fitbit" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fitbit" customers to have an affinity for "Smirnoff" is increased by 291.1% .

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