Statistic regarding Mister Spex customers: hobbies

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Mister Spex

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the shopping brand "Mister Spex", compared to the total population. The largest outliers in the positive range are: E-Sports schauen, Kino, Photography and in the negative range are: Gardening, Cooking, Sewing/knitting/crocheting.

This bar chart visualizes, how an affinity for the brand "Mister Spex" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have an affinity for "E-Sports schauen" is increased by 109.3% .

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