Statistic regarding Mister Spex customers: favorite fast fashion brands

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Mister Spex

March 24, 2022

This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the shopping brand "Mister Spex", compared to the total population. Extremely pronounced is the increased value for New Balance, Jack And Jones, Gstar Raw, as well as the negative relation to Adler, Nkd, Gerry Weber.

This bar chart visualizes, how a preference for the brand "Mister Spex" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have a preference for "New Balance" is increased by 113.44% .

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