Statistic regarding Mister Spex customers: most popular fashion magazines

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

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Fashion Magazine | Mister Spex

March 24, 2022

This statistic visualizes the favorite fashion magazines of that part of the German population, with a strong preference for the shopping brand "Mister Spex", in comparison to the total population. The preference for the magazines "Madame" and "Vogue" is moderately increased, while it is strongly decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how an affinity for the brand "Mister Spex" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have an affinity for "Madame" is increased by 48.18% .

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