Statistic regarding Mister Spex customers: most popular automotive magazines

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Mister Spex

March 24, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a strong preference for the shopping brand "Mister Spex", compared to the total population. The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is considerably increased, while it is clearly decreased for the the magazines "Classic Trader" and "Octane Magazine".

This bar chart visualizes, how a preference for the brand "Mister Spex" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have an affinity for "Auto Zeitung" is increased by 99.51% .

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