Statistic regarding Mister Spex customers: cultural preferences

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Mister Spex

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the shopping brand "Mister Spex", compared to the total population. Very noticeable are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "Mister Spex" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have a preference for "Musicals" is increased by 38.86% .

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