Statistic regarding Mister Spex customers: most popular automotive influencers

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Mister Spex

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the shopping brand "Mister Spex", in comparison to the total population. Very pronounced is the positive correlation with Matthias Malmedie and Tim Shmee, as well as the negative correlation with Do It With Dan and SaabKyle04 LLC.

This bar chart visualizes, how an affinity for the brand "Mister Spex" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have a preference for "Matthias Malmedie" is increased by 4.31% .

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