Statistic regarding Mister Spex customers: most popular home&living magazines

AIlon has analyzed 8456 people from Germany who have a very high affinity to Mister Spex and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Mister Spex

March 24, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the shopping brand "Mister Spex", in comparison to the total population. The affinity for the magazines "Architectural Digest" and "Das Haus" is strongly increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how an affinity for the brand "Mister Spex" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mister Spex" customers to have an affinity for "Architectural Digest" is increased by 105.1% .

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