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Automotive Influencer | Signal Iduna
March 24, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the financial services company "Signal Iduna", in comparison to the total population.
Very pronounced is the increased value for Matthias Malmedie and Mareike Fox, as well as the negative relation to Blackout and Querly.
This bar chart visualizes, how a preference for the brand "Signal Iduna" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Signal Iduna" brandfans to have an affinity for "Matthias Malmedie" is increased by 2.34% .
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