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Shopping | Signal Iduna
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the financial services company "Signal Iduna", in comparison to the total population.
Especially noticeable is the positive correlation with Hornbach, Toom Baumarkt, Obi, as well as the negative correlation with Aldi, Lidl, Woolworth.
This bar chart visualizes, how an affinity for the brand "Signal Iduna" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Signal Iduna" brandfans to have a preference for "Hornbach" is increased by 47.58% .
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