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Lifestyle | Signal Iduna
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "Signal Iduna", in comparison to the total population.
Especially noticeable are the positive values for Riding an e-bike, E-Mobilität, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Riding the bus.
This bar chart visualizes, how a preference for the brand "Signal Iduna" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Signal Iduna" brandfans to have a preference for "Riding an e-bike" is increased by 47.33% .
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