Statistic regarding Signal Iduna brandfans: most popular home&living magazines

AIlon has analyzed 6608 people from Germany who have a very high affinity to Signal Iduna and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Signal Iduna

March 24, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a strong preference for the financial services company "Signal Iduna", in comparison to the total population. The preference for the magazines "Wohnen" and "Mein schöner Garten" is strongly increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Wohnen Bauen Einrichten Leben".

This bar chart visualizes, how an affinity for the brand "Signal Iduna" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Signal Iduna" brandfans to have an affinity for "Wohnen" is increased by 41.36% .

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