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Values | Signal Iduna
March 24, 2022
This statistic visualizes the favored values of that part of the German population, with a high affinity for the financial services company "Signal Iduna", compared to the total population.
Especially noticeable are the positive values for Human rights, Migration, Sustainability and the negative values for Supports LGBT, Religion, Christianity.
This bar chart visualizes, how a preference for the brand "Signal Iduna" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Signal Iduna" brandfans to have a preference for "Human rights" is increased by 39.32% .
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