Statistic regarding Hugo Boss customers: most popular celebrity magazines

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Hugo Boss

March 23, 2022

This statistic visualizes the most popular celebrity magazines of that part of the German population, with a high affinity for the fashion label "Hugo Boss", in comparison to the total population. The preference for the magazines "Shape" and "inTouch" is considerably increased, while it is strongly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "Hugo Boss" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have a preference for "Freizeit Revue" is decreased by 43.95% .

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