Statistic regarding Hugo Boss customers: favorite cosmetics brands

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Hugo Boss

March 23, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Hugo Boss", in comparison to the total population. Very pronounced is the increased value for Oral B, Head And Shoulders, Axe/Lynx/Ego, as well as the decreased value for Rexona, Dove, Yves Rocher.

This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "Oral B" is increased by 91.17% .

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