Statistic regarding Hugo Boss customers: most popular beauty influencers

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Hugo Boss

March 23, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the fashion label "Hugo Boss", compared to the total population. Especially pronounced is the positive relation to Jeffree Star and Nikis Beauty Channel, as well as the negative relation to Dagibee and Hanadi Beauty.

This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have a preference for "Dagibee" is decreased by 1.99% .

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