Statistic regarding Hugo Boss customers: most popular economy magazines

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

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Economy Magazine | Hugo Boss

March 23, 2022

This statistic shows the most popular economy magazines of that part of the German population, with a high affinity for the fashion label "Hugo Boss", in comparison to the total population. The preference for the magazines "Wirtschaftswoche" and "Manager Magazin" is strongly increased, while it is considerably decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "Wirtschaftswoche" is increased by 92.29% .

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