Statistic regarding Hugo Boss customers: most popular womens magazines

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

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Women Magazine | Hugo Boss

March 23, 2022

This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the fashion label "Hugo Boss", in comparison to the total population. The affinity for the magazines "Emotion" and "Womens Health" is moderately increased, while it is clearly decreased for the the magazines "Frau im Trend" and "Tina Magazin".

This bar chart visualizes, how an affinity for the brand "Hugo Boss" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "Emotion" is increased by 49.51% .

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