Statistic regarding Hugo Boss customers: most popular regional newspapers

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Hugo Boss

March 23, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the fashion label "Hugo Boss", compared to the total population. The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is moderately increased, while it is considerably decreased for the newspapers "Thüringer Allgemeine", "Saarbrücker Zeitung", "Leipziger Volkszeitung".

This bar chart visualizes, how an affinity for the brand "Hugo Boss" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have a preference for "Der Tagesspiegel" is increased by 60.97% .

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