Statistic regarding Hugo Boss customers: favorite shopping brands

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Hugo Boss

March 23, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fashion label "Hugo Boss", in comparison to the total population. Especially pronounced is the positive correlation with Check24, Hit, Bauhaus, as well as the decreased value for Woolworth, Aldi, Fielmann.

This bar chart visualizes, how an affinity for the brand "Hugo Boss" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have a preference for "Check24" is increased by 89.69% .

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