Statistic regarding Hugo Boss customers: most popular national newspapers

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Hugo Boss

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the fashion label "Hugo Boss", in comparison to the total population. The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Süddeutsche Zeitung" is moderately increased, while it is moderately decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "Handelsblatt" is increased by 95.87% .

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