Statistic regarding Hugo Boss customers: preferred lifestyle

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

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Lifestyle | Hugo Boss

March 23, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Hugo Boss", compared to the total population. Very pronounced are the positive values for Nutzt Vergleichsportale, E-Mobilität, Smart-Home and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.

This bar chart visualizes, how an affinity for the brand "Hugo Boss" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have a preference for "Nutzt Vergleichsportale" is increased by 95.58% .

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